Our Journey Through Financial Education

From a small Perth startup to Australia's leading platform for seasonal budget management, we've been helping families navigate their financial seasons since 2019.

2019

The Beginning

Founded on Kitchen Table Conversations

Fletcher Pemberton and Knox Whitfield started gavinolutharesq after countless evenings discussing why traditional budgeting advice failed during Australia's unique seasonal challenges. Between Fletcher's background in agricultural finance and Knox's experience with retail cash flow patterns, they realized families needed budgeting strategies that actually matched how money flows throughout the year.

First Workshop

Held in Fletcher's garage for 12 local families struggling with Christmas spending

Core Philosophy

Money management should follow natural seasonal rhythms, not arbitrary monthly targets

12 First Students

1 Workshop Format

2022

Growth Phase

Expanding Beyond Western Australia

Word spread organically through community networks. Families shared their success stories about surviving back-to-school expenses and holiday spending without credit card debt. We launched our first online course after receiving requests from families across Australia who couldn't attend in-person sessions.

Fletcher Pemberton

Co-Founder

Brings 15 years of agricultural finance experience, understanding how seasonal income affects family budgeting patterns.

Knox Whitfield

Co-Founder

Former retail operations manager who recognized the gap between traditional budgeting advice and real-world spending cycles.

2,400 Active Students

5 Course Modules

8 States Reached

2025

Building Tomorrow's Financial Wisdom

We're not just teaching budgeting—we're changing how Australians think about money management. Our research into seasonal spending patterns continues to inform new approaches that make financial planning feel natural rather than restrictive.

This year, we're launching advanced workshops that dive deeper into investment timing, emergency fund strategies that account for seasonal income variations, and helping families prepare for major life transitions without derailing their financial progress.

15,000+ Families Helped

12 Course Options

94% Success Rate